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About Us

The High School for Innovation in Advertising and Media (IAM) is part of a select group of Career and Technical Education (CTE) schools that blend rigorous academics with real-life work skills. New York City made CTE programs a citywide priority in 2008, in an effort to boost student achievement. IAM gives students a head start into the industry with classes that integrate educational curriculum with real life skills for the future.

Our Mission

The mission of the High School for Innovation in Advertising and Media is to provide academic and career competencies that will transform students into competitive candidates in advertising and media.  The school, providing a rigorous and real-world, experience-based environment, will empower students to make well-informed decisions about their educational and professional futures.

 
 
ChrisWeil

Effective Talent Pipeline

“We are building an innovative talent pipeline, providing the next generation of industry stars with the experience and skills to add real value."

— Chris Weil, Chairman & CEO Momentum Worldwide

 

Our History

In 2008, the 4A’s partnered with the New York City Department of Education to form the first four-year high school in the country, exclusively dedicated to preparing students for careers in the advertising and media industry. The High School for Innovation in Advertising and Media (IAM) located in Brooklyn, New York is a fully accredited public high school, as recognized by the City and State of New York in 2012.

In addition to building advertising knowledge, the curriculum includes soft skills such as presenting and storytelling. By their junior year, students have achieved certifications in Microsoft Office as well as Adobe Creative Cloud.

 
 
 

Leadership Team

 
 
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Adaleza Michelena

Founding Principal

  • Columbia College of Columbia University, NYC, BA, Political Science

  • Zicklin School of Business, Baruch, CUNY, MBA Internationally Marketing Management

  • St. John's University, MS Ed in Secondary Math Education

  • Teachers College of Columbia University, EdM Educational Leadership

    amichelena@iam-hs.org

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Jamie Weyerbacher

Assistant Principal, Instruction and Supervision

  • Rider University, BA Secondary Education and English

  • MA in Literacy

  • MA in Educational Leadership

jweyerbacher@iam-hs.org

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Joseph Mento

Assistant Principal, School Climate and Culture

PSAL Athletic Director

  • Thomas Edison University, BA Social Science

  • USC, MA Education

  • College of St Rose, Certificate of Advanced Graduate Studies

    jmento@iam-hs.org

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Lakisha David-McKenzie

ASSISTaNT Principal

  • Medgar Evers, CUNY, BA Psychology

  • LIU MS Ed

  • LIU, Advanced Certificate in Mental Health Counseling

  • College of St. Rose, Certificate of Advanced Study Educational Leadership

ldavid@iam-hs.org

Main Office

JAMES ESPOSITO

ZENA ALLEN, Parent Coordinator

zallen@iam-hs.org

CHASTITY JORDAN, Administrative Assistant

cjordan@iam-hs.org

MS. RIVERA, Office Staff

MS. RIVERA, Office Staff

ARABIA COLON, Guidance Counselor

acolon@iam-hs.org

KYLE HENRY

ELIZABETH HURLEY, Guidance Counselor

ehurley@iam-hs.org