Career & Technical Education is centered on developing work-based learning experiences that focus on professional and employability skills for the 21st-century workforce. Through the development of these skills, students will have the opportunity to get internships which will allow them to utilize their critical thinking and problem-solving skills to gain meaningful work experiences.
Career & Technical Education Coursework
CTE courses include PowerPoint, Video Production, Intro to Advertising, Visual Communications, Brand Strategy & Marketing, and Senior Portfolio. Students will also gain knowledge of computer programs and design software such as Adobe Photoshop, Illustrator, InDesign, Premier, Google Suite, and Microsoft Office.
AdFutures 2019 with Kai Deveraux-Lawson
Work-based learning (WBL) is the “umbrella” term used to identify activities which collaboratively engage employers and schools in providing structured learning experiences for students. These experiences focus on assisting students develop broad, transferable skills for postsecondary education and the workplace. A quality WBL program can make school-based learning more relevant by providing students with the opportunity to apply knowledge and skills learned in the classroom to real-world situations.
We are super excited to share that we have received funding for an EXCLUSIVE Summer Youth Employment Program at our school.
If you have ever done SYEP before, you know it’s hard to get in because of the Lottery! IAM is a dedicated SYEP worksite which means that our students will have a guaranteed SYEP position this summer! Spots are still limited.
If you are 14-15 years old this summer you can earn $700 for 75 hours. This is 12 hours a week and can be done in the morning or afternoon.
If you are 16 and up. You will earn $15 an hour for up to 150 hours which is $2,250 for the summer. You can choose an internship in the community based on your interests to work for 6 weeks.
You need three simple things to get started:
Date of Birth
Social Security Number
Re:act is a competition amongst the students through a partnership with the 4A’s. The 4A’s gets clients annually which they then handover to the students who create their own teams which are tasked to create an integrated advertising campaign (strategy, creative, media, partnership) that effectively promotes the brand benefits and drives awareness of premium offerings.
Our students have worked with Spotify, Six Flags, Reebok, LG, and BodyArmor.
BUILD’s mission is to use entrepreneurship to ignite the potential of youth from under-resourced communities and propel them to high school, college & career success. BUILD envisions an educational system in which all students, regardless of background, are engaged and prepared for their personal and professional success.
Grade 9 students have the opportunity to be a part of our BUILD NYC team. You and your team invent, develop, market and produce a product . You even get to go to selling events where your team sells your product and you get to keep the profit!
IAM WINS THE ANNUAL BUILD NYC COMPETITION… AGAIN!!!
CONGRATULATIONS!
Students meet with industry professionals at an all-day event and learn about different jobs and careers within the advertising industry hosted by Initiative.
Everyone wants the job, but getting the interview takes hard work and preparation. IAM students begin the process by researching career fields based on their interests and then identify potential employers, salaries, job outlook, and more. Students then begin to create and write a cover letter and develop a resume highlighting their skills and experiences. After applying, students practice their people skills so they can be prepared and ready for the interview.
Through our industry partners, students are able to apply knowledge and skills learned in the classroom to real-world settings and clients. Working with industry professionals through paid and non-paid internships, students get on-the-job training and experience that allows them to learn, grow, and be successful.
IAM Students learn crucial 21st-century Employability Skills to thrive in the workplace.
Personal Mindset
Planning for Success
Social Awareness
Verbal Communication
Collaboration
Problem-Solving
In 2008, the 4A’s partnered with the New York City Department of Education to form the first four-year high school in the country, exclusively dedicated to preparing students for careers in the advertising and media industry.
Since 1986, The Advertising Club of New York (ACNY) Foundation, has been dedicated to supporting and connecting advertising, marketing and media professionals along their career paths. From students, to the C-suite, the AD Club seeks to provide opportunities and resources to promote, attract, retain & train a workforce of professionals that reflect all communities.
The ACNY Foundation hosts 15-20 NYC high school teams for an annual Pitch Competition, in conjunction with ADVERTISING WEEK NY.
The ACNY Foundation partners with Virtual Enterprises International (VE), to transform students career goals through an experiential learning experience – preparing them for fulfilling, and financially secure futures.
The competition challenges students to create a viable campaign, based from a creative brief generated by our partners at The AD Council. From there, we enlist Mentors from our member agencies to spend three weeks working with teams…bringing their campaigns to life.
Promoting and introducing new career possibilities to NYC High School students, through a real-life, mentoring, and experiential learning program…encouraging new pathways to success!
BUILD’s mission is to use entrepreneurship to ignite the potential of youth from under-resourced communities and propel them to high school, college & career success. BUILD’s unique program offers students a four year entrepreneurship experience designed to reinforce the Common Core and develop 21st Century Skills.
The largest college network in the U.S. offers students many diverse programs and courses of study. Every year, hundreds of thousands of students – including a record 274,000 degree-credit students – choose The City University of New York for a multitude of reasons that can be summed up as one: opportunity. Providing a quality, accessible education, regardless of background or means, has been CUNY’s mission since 1847.
The New York City Foundation for Computer Science Education, also known as CSNYC, was launched in May of 2013 with a mission to bring computer science education to all of NYC’s 1.1 million students.
Athletic sponsor for equipment, apparel, and gear to the Canarsie Educational campus.
There are many ways to be part of the IAM community. Some of the best ways the Advertising Industry can get involved are as mentors, visits, hosting field trips, critiquing projects, offering feedback on cover letters & resumés, mock interviews, and judging presentations.
Complete this form to get involved with IAM and list and indicate your level of interest and any volunteer opportunities you or your organization have.
