About Us
The High School for Innovation in Advertising and Media (IAM) is part of a select group of Career and Technical Education (CTE) schools that blend rigorous academics with real-life work skills. New York City made CTE programs a citywide priority in 2008, in an effort to boost student achievement. IAM gives students a head start into the industry with classes that integrate educational curriculum with real life skills for the future.
Our Mission
The mission of the High School for Innovation in Advertising and Media is to provide academic and career competencies that will transform students into competitive candidates in advertising and media. The school, providing a rigorous and real-world, experience-based environment, will empower students to make well-informed decisions about their educational and professional futures.
Our History
In 2008, the 4A’s partnered with the New York City Department of Education to form the first four-year high school in the country, exclusively dedicated to preparing students for careers in the advertising and media industry. The High School for Innovation in Advertising and Media (IAM) located in Brooklyn, New York is a fully accredited public high school, as recognized by the City and State of New York in 2012.
In addition to building advertising knowledge, the curriculum includes soft skills such as presenting and storytelling. By their junior year, students have achieved certifications in Microsoft Office as well as Adobe Creative Cloud.
Leadership Team
Adaleza Michelena
Founding Principal
Columbia College of Columbia University, NYC, BA, Political Science
Zicklin School of Business, Baruch, CUNY, MBA Internationally Marketing Management
St. John's University, MS Ed in Secondary Math Education
Teachers College of Columbia University, EdM Educational Leadership
Jamie Weyerbacher
Assistant Principal, Instruction and Supervision
Rider University, BA Secondary Education and English
MA in Literacy
MA in Educational Leadership
Joseph Mento
Assistant Principal, School Climate and Culture
PSAL Athletic Director
Thomas Edison University, BA Social Science
USC, MA Education
College of St Rose, Certificate of Advanced Graduate Studies
Lakisha David-McKenzie
ASSISTaNT Principal
Medgar Evers, CUNY, BA Psychology
LIU MS Ed
LIU, Advanced Certificate in Mental Health Counseling
College of St. Rose, Certificate of Advanced Study Educational Leadership